In 2016, Rite Foods set off a cola-war that shook the operations of market leaders. The introduction of Bigi Cola ruffled the feathers of Coca-cola and Pepsi, leading to the reduction of their shares in the Nigerian market. Three years later, Rite Foods has taken the fight to La Casera, and the clash has sparked off a chapman-war.

Rite Foods is a Fast Moving Consumer Goods company and subsidiary of Ess-Ay Holdings. The company was established in 2007, offering sausage rolls, but Bigi didn’t become a household name until the company made inroads into the carbonated drinks market in 2016.

This move proved to be vital for the company, accelerating its growth in the FMCGs market. Within three years, Bigi became such a prominent player that Coca-cola and Pepsi had to rebrand their products and restructure their prices to respond to its presence in the cola market.

Now, Rite Foods has taken its strategic imitation tactics up a notch by... https://nairametrics.com/2019/08/29/smoov-steps-into-ring-against-bigi-chapman/