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|Boost Your Business With Relevant Content by christscribe: 12:30am On Sep 07, 2019|
Low traffic to your website or none at all?
Business is gradually losing customers
Losing customers to competitors?
If you are in business and experiencing one or all of the listed scenarios, then this article is for you
The Value of Content
Conventional marketers find it challenging to convert prospects into loyal customers. The traditional ways are no longer effective, so your sales and marketing team needs help in this regard.
This is where content marketing comes in.
Your sales force does not have to hit their heads against the wall in other to sell, but rather build their leads naturally using high quality, educational, and informational content.
Gradually, the internet has crept into and become a vital part of our lives, as the way we consume information has changed. Today, we conduct a lot of research before making purchase decisions. No one wants to be manipulated into making a wrong purchase.
Cold calls and other traditional marketing strategies irritate prospects and frustrate a salesperson. You want to continue to be a going concern by increasing sales, using modern and effective method?
What is the solution?
Content marketing is a strategic marketing style focused on creating and distributing valuable, relevant, and consistent informational piece of write-up to attract and retain a defined audience — and, ultimately influence profitable customer action.
Fresh and genuine content is like a fuel for your business. It can resolve many of the challenges your business is currently facing and can re-position your services at the center of your target audience.
Many organizations use content as a weapon to attract their competitors' clients; others employ it to cast a wide net for customers and create brand awareness.
Where there is no traffic, content creates and maintains it. Where there is traffic, content expands and diversifies it greatly. With increased sales and substantial cost savings, content marketing is the new way of pushing a product forward.
If you need to boost your online brand presence, you have to consider (SEO) search engine optimization. When it comes to SEO, content is unrivaled - the appropriate content, purposefully shared over the internet can lead to enormous exposure for your business.
Content is the primary motivator that brings people to your website.
Why Content Is Vital
Millions of websites are all over the web. So, having a website does not translate into immediate success. You have to tweak your website to ensure it ranks on Google's first SERP (Search Engine Result Page) to become visible.
Google's algorithm provides users the most relevant results to their search queries. One of the ways to rank on Google's first SERP is to write well-optimized articles that will boost the visibility of your website. Applying SEO techniques is time-consuming, but it is rewarding in the long run.
Some of us might think that it is only large organizations who need content strategies to boost their businesses, but that is a misconception that has crippled many new and medium-sized businesses.
Build brand awareness
Writing a great informative article that answers your customers' queries will drive the right kind of traffic to your website. Creating valuable contents is necessary to be visible on social media as well. If you create really great content, people will share it until the article goes viral. This will create a buzz as People begin to talk about you. Thus, your brand gets free promotion.
Note: According to the research study by SnapApp, the cost of Content marketing is 62% less than traditional marketing and produces three times more leads than conventional marketing. This study supports the concept of using content marketing to increase a business's sales and (ROI) Return on Investment.
Build customers' Trust
Most modern-day buyers analyze their purchase decisions before committing funds. Providing helpful articles and presenting yourself as an expert in a particular field will eliminate customers' fears.
This will show that you care about them and know the solution to their problems. Thus, brand loyalty is built as you generically build your customer loyalty base, which increases your ultimate goal of sales and brand conversions.
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