Let’s say you’re John. And you want to take her to bed.

Because everyone else wants to, she’s got high taste.

But then you immediately become the nice guy, strongly built, humble and decent. Quiet worthy of a trial, you convinced her.

And then she lays flat.

“John?

John? John?”

John’s dead out, sweating. He couldn’t give a lift.

She packs and leaves.

That’s exactly what happens when our headlines over promise and doesn’t deliver what she promises.

It’s world war III, perhaps IV in the online space and everyone’s looking to get attention “by all means” and we overly grip over our headlines and back our actions with the rather oxymoronic hyperbole that says:

“90% of your time should be spent crafting a very good headline”

Because the headline is what get the article read.

And gradually, in the process of tweaking and “retweaking” the headline, the phrases tend to walk away from the original thoughts into something outside of Babylon.

Perhaps we get too enthused by the desire of many people reading our work that we unknowingly begin to mold layers of claims we can’t claim and end up sadly, with a fantastic piece of phrase called:

Click-bait.

Click-bait is not only when

You deliberately infuse false news into your headline to get clicks, nor when you massively deceive busy readers through ironies. It is as well this:.......................


click to continue reading....

https://medium.com/abbasabubakar2040/when-is-your-headline-a-click-bait-42ffe8757589


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