C&I Leasing Plc (C&I Leasing) foremost leasing and ancillary services conglomerate, on Wednesday, joined industry stakeholders at the 4th edition of the Nigerian Stock Exchange (NSE) Market Data Workshop to deliberate on the role and influence of “big data” in business and investment decisions.

The event, which took place at the Harbour Point in Victoria Island, Lagos, had the theme: ‘’Partnerships, Products and the Customer.“

It featured well-delivered presentations and a hearty panel discussion with thought leaders who spoke on the need for forward-thinking organizations to leverage on market data products and available partnership opportunities​ to launch customer-centric offerings.

In his welcome address, Oscar Onyema, Chief Executive Officer of the NSE, said despite the growth potential in the usage of financial market data and analytics the world over, there remains a low inclination towards investment in Nigeria.

Citing a major reason for the “low retail investment appetite,” in the country, he said there is a lack of adequate knowledge of products and the benefits for retail investors, which gives rise to the need for “creating product offerings that promote diversity in investment, manage risk and make the information readily available to consumers.”

“Exchanges and Data Vendors are already responding to this increasing demand using new tools for market data products,” he said.

Speaking during the panel session, David Ogunsola, Head, Information Technology at C&I Leasing, said the ability to make effective data-driven decisions is crucial for business operations within an organization, owing to the rapidly shifting market landscape in Nigeria and Sub-Saharan Africa.

According to him, it is important for companies to key into accurate data and qualitative assessments gleaned from the industry they operate in and identify gaping holes in customer satisfaction that outsiders may prey on.

“Rigorous analysis should be used to drive decision making and adapted in a timely manner, and in this regard, third-party market research can protect you in more ways than one,” he said.

“There is a need to ask important questions and the questions need answers.

'Questions about your customer, questions about the advert, questions about consumer interest, pricing, products, and services- all these questions can only be answered by market data.”

Ogunsola further reiterated that C&I Leasing had keyed into the Investor Relations (IR) Data Pack launched by the NSE recently, which is an integration of historical market data, analytics and “real-time” feeds that would provide robust market information fundamental to instilling confidence in the minds of investors.

“Data is important to C&I Leasing Plc, in terms of looking at probability, forecasting, researching and transcending what we do currently into what the future business holds,” he said.

“The world of big data is challenging but insightful and we are using this insight to propagate our business and become more profitable for existing and potential investors.”


https://c-ileasing.com/ci-leasing-partners-nse-leverages-market-data-to-boost-investor-confidence/


FOD, dominique, naijacutee, puskin