Why is it important to understand customer needs? Having a solid grasp can make or break your mission, and failing to do so can create problems with innovation. Australian-based shoe e-retailer Shoes of Prey had to learn this lesson the hard way. Once a darling of the investment community, Shoes of Prey collapsed earlier this year when it discovered a large gap in customers’s intent and their actual behaviors.
Read full article here - https://blog.needmyservice.com/to-really-innovate-think-like-a-user/