If you are a business owner on Social media, you’d have probably heard of Influencer marketing. In Nigeria, this industry is growing rapidly as you wake up every day to new people calling themselves influencers on the gram or twitter. The truth is, millennial consumers, rely strongly on influencer (micro, macro and big) to make purchasing decisions. An average consumer will only try out a new brand because their fav online celebrity talked about the product or the service.

What then is Influencers Marketing? Influencer marketing is the process of identifying, researching, engaging and supporting the people who create high-impact conversations with your customers. It’s a mixture of the old and new media, which means that it uses word of mouth and social media to drive its agenda.
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