Fancy is a social photo sharing webstore. The New York-based e-commerce site allows users to engage in socially oriented shopping through picture feeds and sharing. Users can purchase products that they see directly from the website, which acts as an intermediary between the consumer and the retailer.

Fancy helps users find gift ideas through their “Gift” tab. Users can either send a Fancy Box worth $60, or browse for gift ideas by color or price, ranging from $1–20 to gifts $500+. Fancy also offers Gift Guides such as Back to School, For Him, Anniversary, and Winter Getaways. Lastly, users can view “Recommendations” for gifts by sending in a customized description of what they desire and the individual designated to receive the gift.[2]
Promotions

Users receive a credit of $1 for every friend that signs up, and $10 when that friend buys something within 60 days.

Fancy has also partnered with American Express to promote its site. Through October 31, 2012, Amex gives a $20 statement credit for every $100 spent on Fancy, and paid for by using an Amex credit card. The card must be synced with Twitter; a tweet must be sent using #AmexTheFancyOffer, and a tweet validating the offer must be received from @amexsync before receiving the credit.[19]

Starting from July 9, 2012, Fancy started offering cash rewards to users who share the stuff they love. Anytime that users share a product that they fancy, they will receive a referral link. Whenever someone clicks on their referral link and makes a purchase, the original user who posted the referral link will get a 2 percent cut in the form of credit in his/her account. Fancy created a dashboard that is specifically designed for users to keep track of all the earnings that were made through referral links.

https://fancy.com/shop/phonetweakers

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