Never in the history of consumer promotions in Nigeria nor in the built sector has any company put up such humongous prizes as the ones Dangote Cement promo has been throwing at its consumers nationwide as reward for purchasing its products.

Though the prizes are unprecedented, industry watchers are also not too surprised because Dangote Cement is the leading player not only in Nigeria but in sub-Saharan Africa.

In a manner never witnessed before, it has been a harvest of goodies for loyal customers of the cement giant since July 1, when it launched in Lagos its “Bag of Goodies” national consumer promotion reputed to the biggest ever. By the time the promo comes to an end, over 21 million customers would have been proud winners of one item or the other.

Then the question is, what was on the mind of the management of the company before opting for the huge promotion? Adopting the words of Michael Leboeuf, that “Every company’s greatest assets are its customers because without customers there is no company”, Dangote Cement plc has used the ongoing nationwide promotion to showcase the value it places on its customers.

For the company, customers are its important intangible assets who should be valued, managed, and rewarded for continuous patronage. It is against this backdrop that the company has in the last nine weeks transformed the lives of ordinary Nigerians by presenting to them exceptional gifts of cars, tricycles, plasma televisions, etc.

http://community.vanguardngr.com/forum/topics/dangote-cement-promo-we-are-transforming-lives-of-nigerians-dango