Bulk sms advertising is fast gaining momentum as the Cadillac of advertising. When you think of the fastest way of getting across to your buyers; just think bulk sms!

It's a very simple means of advertising yet could be the most difficult to the unacquainted advertiser. You can only be said to be good at a thing when you repeatedly do it and obtain optimum results.

As simple as it seems to advertise via text messaging most online marketers find it difficult getting their listeners to take that much needed action.

Let us quickly outline how to send an sms that converts.

*Your first impression matters most. Some folks would say: "you never get a second chance to make a good first impression." This statement holds true in all forms of advertising.

The very first thing your potential buyer sees of you is your sender ID. Your sender ID should be one that invites the prospect to open the sms and start reading, even though we know they are still going to read the message either way. You can call it "pre-hooking" them.

Your sender ID shouldn't necessarily be your business name. It should just be a unique identifier for your offer. For example "Free Airtime"; "Bonanza"; "Scholarship"; , The idea is to make the prospect desire the offer even before you place it.

Next is your headline. In just one sentence, you explain the major benefit of your product. Here you use some of the most powerful words in the English language--"Discover"; "Great"; "Proven"; "Genuine"; "Scientific"; "Durable";,

*Build credibility. After your headline comes the body of your advert. Here you expantiate on your headline. Make this part short and simple. Don't overwrite. And better still, don't try to sell.

I would always be sceptical of any body who just sends me a text message and asks me to send them money. I'd prefer to know them first no matter what they claim to do. And how about you? So, you build credibility next.

*The call to action. Following the body of your advert is what your want your reader to do to get closer to your offer.This part is very important as well. It is the only part of your advert that determines whether your prospect would see you again, for now.

So, pay careful attention to details. Give out correct and existing addresses, phone numbers, e-mails and the like.

It all sounds easy, but lack of attention to details could ruin an sms campaign. And some folks might just not bother listening to you a second time after you gave them the first impression that you are un-serious.

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.hope it helps