The human mind consciously and sometimes subconsciously is a thought generating machine and a self-propelling processor of thoughts. The mind does not only processed thoughts it also warehouses these thoughts which are thrown up for human use.

A thought or its combination gives birth to an idea or ideas. The distinction between thought and idea lies in the fact that thoughts are suggestions that caught the fancy of the human mind while ideas are the purpose and intent-driven processed thought.

Findings have shown that business ideas don’t originate in a vacuum, and in most cases, they are formed from the deliberate and intentional thought process, brainstorming session, attention to needs in an environment or during a discussion with people of like minds.

In the words of Earl Nightingale “Whatever we plant in our subconscious mind and nourish with repetition and emotion will one day become a reality”

WHAT IS A BUSINESS IDEA?

It is important to state from the onset that business idea is not a cast in the shadow or an out of the blue generating concept. The distinguishing elements of a business idea are its intentionality; driven by the value proposition and the goal to make financial gain by offering products or services to the consumers for money.

IS A BUSINESS DIFFERENT FROM A COMPANY?

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