Ciara has become the new face of Jay-Z’s female Rocawear clothing line.

The new advertising campaign is called I Will Not Lose and features inspirational speeches from people who have overcome various obstacles, including one from Amy Steele who is editor of the Virginia Tech’s college newspaper.

R&B star Ciara says: "I love Rocawear. The clothes are so cute. The stuff is great. I am so happy to be able to do the campaign."

She celebrated being signed up to the campaign by Jay-Z by having dinner with the rap mogul, as well as hip hop star Young Jeezy in New York.

The adverts will be launched later this year.


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