Why is the EPL so popular?

As for many British businesses, the
time zone, language and first mover advantage help.
Credit: https://theprinceisaacblog./2019/10/06/why-is-the-epl-so-popular/

Games that traditionally kick off at 3pm in England will be broadcast at 10pm or 11pm in Southeast Asia.

Although the traditionalists may not like it, weekend matches are staggered to maximise both the UK and global TV audiences.

https://www.youtube.com/watch?v=OLhLIi6Fx1Q
In America, the EPL rights were recently taken over by NBC which has massively increased the number of homes in which football, sorry I should say soccer, can be watched.

Audiences have increased significantly because the early morning kick off times don’t conflict with the schedules of baseball, basketball, etc.

In Spain, games traditionally kick off at 8pm which would air at about 3am in Asia. It is only in the last few years that some games have been brought forward with Asian viewers in mind.

The English language is of course a natural advantage. Bayern Munich may be the current European Champions, but the appeal of the Bundesliga overseas is hampered by limited understanding of German.

English football was also the first European football to be broadcast in many countries. The BBC and ITV had been showing top flight English football around the world even before the Premier League was formed over 20 years ago.

It is also no coincidence that English football is popular in Commonwealth countries and where you find concentrations of English expats.

The nature of the competition

EPL chief Richard Scudamore attributes the global appeal to the intrinsic value of the product.

In England football is described as fast and fanatic and played in atmospheric stadiums often full to capacity. The games are also viewed as more competitive than in rival leagues.

This is partly because TV money in the EPL is distributed more equally.

The champions Manchester City are expected to pick up around £100m in TV money this season. The bottom club Cardiff will have to make do with about £60m.

In Spain, where clubs negotiate individual TV deals, Barcelona and Real Madrid will rake in more than the EPL Champions, an estimated 150m euros each. This is four times more than the third highest deal and more than 10 times what half the teams in the division will receive.

Credit: https://theprinceisaacblog./2019/10/06/why-is-the-epl-so-popular/

nice point but Bayern reigning European champion?