Competitor intelligence gathering has become a well established business practice necessary for survival in the densely populated business environment. The internet today has over 1.5billion websites struggling for traffic and visibility on the search engines. Doing well will depend on how you react to the environment and that depends on the amount of information about competitors and the entire environment you can gather.

To many, competitive intelligence is synonymous with a strong foundation for strategic business planning. Some business analysts call it spying on the competition. Now, it is important to say this:

Unless you collect and review at least some information about your competitors, you will most likely fall their prey eventually.

Let’s face it; unless you are selling a gimmick no one has ever heard before, someone else is going after the same market. This means that even if your product is superior today, a competitor might come along that will do it better and push you to the sidelines.

So, continuous improvement is important even for star products. That improvement strongly depends on inputs from market reaserch. Well, after you have read this guide which we have put together from our research teams' brains and compiled as a list of competitive intelligence tools that will help you conduct advanced market research, it should be really a difficult task for any competitor to be abe to push you aside.

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