Something caught my attention some days ago when I visited a friend of mine at home, we vividly discussed the importance of social media in digital marketing and how it can help in building brand awareness and at the same time increase returns on investment.

Facebook was our reference word as we mentioned it in every phrase and sentence . I suddenly noticed my friend’s Granny smiling at the laptop screen, not to embarrass her, I humorously asked her what she was smiling at . . . . . . and she replied with a big smile ” Come and See” . I stood up, went to her side and it was her pictures on Facebook when she was 20, 35 , 60 and 67. . . . . she is presently 71 years old.

My friend took his time to compile all her pictures, uploaded it on his Facebook account and engages the Granny any time he is less busy. Even though the Older Mama cannot operate a computer, she still finds joy in looking at the pictures, smiling and soliloquizing. We thrilled her when we showed her the pictures and videos of Family members and Friends on Facebook. You know old people now ! She won’t just let us go, she requested we search for wedding pictures, search for a friend of hers she lost contact with 40 years ago . Duh ? We tried explaining that Online Content is GIGO (Garbage in Garbage Out).

She finally allowed us to go on one request, ” To buy her a Laptop and a Facebook Account so that she can get pictures and talk with her old school friends. We agreed jokingly and told her she would start her Facebook tutorial next week.

Immediately we left the house, I told my friend that if a 71 year old Mama could be this addicted to Facebook just because of her past pictures she saw, then we still have more people to join the social media scene for whatever reason that would attract them.

If Facebook is still alive and active in the next 5 years, I can see over 10 million Nigerians on the platform.

Till then, Hasta Lavista.




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