From IT to consumer goods to consulting and beyond, the companies represented in this list span a wide range of industries. They’ve all found their own unique ways to stand out on LinkedIn, but we’ll identify some commonalities and takeaways that might be applicable for other growing Pages out there.

1. TED Conferences
Followers: 12.5M

The resounding success of the TED Conferences brand hub on LinkedIn affirms that inspirational thought leadership from business leaders is a prime attraction for professionals on LinkedIn. Aside from the general allure of its content, this Page thrives with a solid mix of video, owned articles, and customized imagery. The guidance shared by TED feels authentic and genuine, with topical relevance to the modern professional.



2. Google
Followers: 12.1M

Google’s brand name alone is a major asset, but the tech giant keeps its LinkedIn followers engaged with a steady cadence of new content that showcases corporate social responsibility initiatives, new innovations, company culture, and more. Recognizing that the faces within a company are most relatable to human users, Google puts its people first, and this seems to hit home.

3. Amazon
Followers: 8.6M

Much like Google, Amazon places a heavy emphasis on lifting up its employees, with frequent posts highlighting the stories of individuals throughout the organization. Amazon also provides followers with exclusive inside looks at company events, shares insights about its customers (aka “Amazonians”), offers job interview tips, and more.

4. LinkedIn
Followers: 8.2M

Who are these guys? Never heard of ‘em. In all seriousness, we try to practice what we preach on our Page by offering a stream of useful content for an audience of employees, employers, and job-hunters. We frequently ask open-ended questions to spark conversations and engagement, and we try to draw in new, curious members through relevant hashtags.

5. Microsoft
Followers: 7.8M

The computer software leader (and LinkedIn’s parent company) keeps things fresh on its Page with plenty of content spanning a diverse variety of formats, infusing personal interest angles with company news and analysis. In addition to owned articles, they share plenty of third-party pieces, and amplify content created by their own employees and executives.


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