With the impact and diversity of technology in today's economy, technology has become a major key player in helping businesses grow and maintain relevance. The dawn of technology has greatly influenced the rate of competition and opportunities for businesses around the world. Also, people are now tech-savvy and connected across the globe. It is therefore important to leverage technology if you must be up-to-date with trends, reach a wider audience, and generally scale your business.

As a business owner, you could use to leverage technology to grow and strengthen your business by:

Moving your business into the cloud: Many small businesses are now embracing the cloud because of its numerous benefits that include data backup, mobile working, flexibility, easy access to files, file storage and information sharing. Using the cloud could help you run your business better with an assurance that your business information is safe, can be easily accessed from any location and can be shared remotely[1].
Prioritising sales opportunities with cloud based CRM tools: Finding the right technology solution is critical for small business owners. You can use a web based CRM (customer relation management) tool to manage your client pipeline. This tool would help you focus on the important tasks that need to be done each day. Using a CRM tool effectively will help prevent profitable business from falling through the cracks[2].
Working virtually: The real benefit of mobile technology is agility and efficiency. Creating a mobile office will allow you work productively from anywhere. You can leverage on the use of your mobile phone by enabling features like email alerts, google alerts, bank alerts, industry monitoring etc would help your business. Also, ensuring that you have a website for your business that is both simplified and responsive offering the same experience across all devices will enable growth in your business[3].
Embracing social media: Social networks such as Facebook, Twitter, LinkedIn, Pinterest, Instag

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