Welcome to this series where I will be talking about "Chatbots" and "Chatbot Marketing ".

The popularity of instant messaging services is at an all-time high – apps like Facebook Messenger, WhatsApp and WeChat have more than a billion active users each. Other contenders such as Viber, Telegram, and QQ are not lagging far behind either. These numbers alone were enough to prompt businesses from all areas of commerce to start exploring instant messaging as a platform for chatbot marketing.

The main challenge of marketing through instant messaging services is the fact that it requires you to hold 1 on 1 conversation with prospects, leads, and customers. And managing individual chat sessions with millions of users is practically impossible. That is if you assume that humans are the ones handling the conversation. But there is another option, which is to use chatbots.
These automated conversation systems are increasingly being adopted by businesses in order to enhance their digital marketing campaigns.

To find out more about chatbots, and how you can use them for digital marketing, follow this thread and learn how to implement this futuristic technology that is upon us.

Chatbot Basics
The concept of a program that can “speak” dates back to Alan Turing’s seminal paper Computing Machinery and Intelligence, where he described a computational system that could produce output in the form of sentences that corresponds to our everyday language.

The modern chatbot is an implementation of this concept. It is a program that takes sentences phrased in natural language as input, parses and interprets them, and then either produces meaningful output sentences or performs some action that relies on its understanding of the input. A chatbots program needs access to a language database containing sentences and sentence elements, as well as a set of instructions for how to use this data.

Chatbots can be made in a variety of programming languages, with Python being the most popular choice. Chatbot libraries and frameworks such as Microsoft Bot Framework can be used to streamline the process as well. It can also be assembled from pre-existing components using a chatbot creation platform such as Botsify. Finally, chatbot creation can be outsourced to third-party web development agencies, which are increasingly offering these kinds of services.

If you have any questions or inquiry on Chatbot Marketing
Just leave a pm.
investordjay@gmail.com

Let's Continue on our short series

Chatbots can be utilized for a variety of purposes, many of them related to digital marketing.
Examples include, but are not limited to

Reach a wider audience.
Because chatbots are predominantly found on social media messaging platforms,
they're able to reach a virtually limitless audience. They can reach a new customer base for your brand by tapping into new demographics,
and they can be integrated across multiple messaging applications, thus making you more readily available to help your customers.
This, in turn, opens new opportunities for you to increase sales.

Gather and analyze customer feedback and data.
Your chatbot offers the perfect opportunity for you to gather feedback from your customers.
Unless there's an incentive to do so, people don't want to spend their time completing surveys.
A chatbot softens the approach to gathering feedback by naturally introducing questions to their conversations.

Make communicating with your brand more fun.
While it's no secret that chatbots can deliver quality information to customers,
they're also able to make their interactions fun. An example of this is would be Whole Foods' chatbot.
The chatbot allows consumers to search for recipes through Facebook Messenger using simple emojis.

Move your customers seamlessly through the sales funnel.
Lead nurturing is an essential part of every company's marketing strategy.
unfortunately, it's also extremely time-consuming.
Chatbots allow you to gather the information you need to then create personalized messages
that can help guide your users through their buyer's journey.

Keep your social media presence fresh.
Expecting your customer care team to be able to answer every single inquiry on your social media profiles is not only unrealistic,
but also extremely time-consuming, and therefore, expensive.
With a chatbot, you're making yourself available to consumers 24 hours a day, seven days a week.
Aside from saving you money, chatbots will help you keep your social media presence fresh and active.

Send relevant notifications.
Consumers don't want to be bombarded with emails, text messages,
and other notifications every time something happens regarding your business, products, or services.
Because chatbots are able to capture and analyze data,
they're also able to send personalized notifications through social media that are relevant to each and every user.

Larger engagement capacity.
Chatbots are unique because they not only engage with your customers, they also retain them.
This means that unlike other forms of marketing, chatbots keep your customers entertained for longer.
For example, let's say you catch your audience's attention with a video.
While this video may be extremely engaging, once it ends, it doesn't have much more to offer.

Chatbots are no longer a novelty they were only a few years ago. Today, they are being used by companies of all sizes, from small business to leaders in the tech field.

Below are brands that found great success in incorporating chatbots into their digital strategy.

The Wall Street Journal

The Wall Street Journal chatbot can notify readers about trending news stories, stock quotes, and other news items within Facebook Messenger. The readers can customize the kinds of notifications they receive by typing basic commands in the chat.

MasterCard

Mastercard’s own Facebook Messenger chatbot enables customers to check their account transactions by asking a simple question such as “How much did I spend in December?”. The bot also facilitates the use of the Masterpass digital wallet within chats, allowing consumers to pay merchants without having to leave the chat window.

Spotify

The music streaming service Spotify started using a Facebook Messenger chatbot to give its customers the option to search for, listen to, and share music. Once a customer starts using the chatbot, they will start receiving playlist suggestions based on their mood, current activity, or genre preferences.

Finally, we have only begun to scratch the surface of what chatbots are currently capable of, to say nothing of their potential uses in the future. And the sooner your company adapts to the notion of using chatbots for digital marketing and promotion, the better prepared it will be for the future.

Chat with our brand's personal facebook chatbot
https://m.me/353214418879773

investordj:
Chatbot Basics
The concept of a program that can “speak” dates back to Alan Turing’s seminal paper Computing Machinery and Intelligence, where he described a computational system that could produce output in the form of sentences that corresponds to our everyday language.

The modern chatbot is an implementation of this concept. It is a program that takes sentences phrased in natural language as input, parses and interprets them, and then either produces meaningful output sentences or performs some action that relies on its understanding of the input. A chatbots program needs access to a language database containing sentences and sentence elements, as well as a set of instructions for how to use this data.

Chatbots can be made in a variety of programming languages, with Python being the most popular choice. Chatbot libraries and frameworks such as Microsoft Bot Framework can be used to streamline the process as well. It can also be assembled from pre-existing components using a chatbot creation platform such as Botsify. Finally, chatbot creation can be outsourced to third-party web development agencies, which are increasingly offering these kinds of services.

The Global Chatbot Market is Expected to Reach $5.63 Billion by 2023. Check out the best frameworks for chatbot development in 2021