For more than 15 years, X-Pression enjoyed huge demand in Europe and America. X-Pression’s growth was driven by its market positioning, suited to all classes regardless of pocket size. But this one-time ‘goldmine’ is now struggling to stand on its feet.

Manufactured by Solpia Nigeria Limited and sister-company, Linda Manufacturing Company Limited, X-Pression is the most popular hair extension brand in Nigeria with attachment and weave-on types. It is the revenue driver for Solpia and Linda despite the array of other products produced by them.

X-Pression was a source of pride to Nigeria and Africa at large, as though rooted in Africa, its branches spread across Europe and America, as demand surged. Despite being an African company, its revenue is driven by demand in Europe and America.

Nigeria is the problem of X-Pression

The beginning of a decline-: The companies began to hit financial difficulties about two years ago when export to its major markets, Europe and America, began to drop due to... https://nairametrics.com/2019/10/29/the-dwindling-fortunes-of-hair-brand-x-pression-how-nigeria-is-singlehandedly-killing-it/