When launching a business niche, idea or a new product, the success of your business depend on your product, your marketing strategies, and how well you know your customers. However, when it comes to online business, there are two more critical factors that needs to be put into consideration if you want to succeed and stand out among your competitors. First, the choice of Top level domain (tld) of your business and second, your web-hosting (type and service provider).

When choosing a Top level domain (tld), it is important to chose a tld that goes in line with the niche of business you are promoting or running. For example, if you are planning to launch a store, it is more advisable to go for a tld such .shop or .store, while if it is a tech store or a tech blog, then definitely a tech labeled domain name like .tech or .technology will fit in correctly in this scenario. This specialized domain name makes it easy for your customers to know what your online business it all about in just a glance and also it will boost your SEO ranking.

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