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Nairaland Forum / Science/Technology / Phones / Transsion's Tecno And Infinix Are Africa's Favorite (1705 Views)
Tecno And Infinix Are Cheap And Affordable Phones (demystifying The Myth) / Watch Out Transsion (Tecno): Samsung and Nokia are Coming for Your Lowend Market / Twitter User Mocks Tecno And Itel Phones, Gets Savage Reply (2) (3) (4)
Transsion's Tecno And Infinix Are Africa's Favorite by saxby(f): 9:52pm On Nov 23, 2019 |
Transsion, which has become Africa’s top-selling phone maker in the last year, launched its initial public offering on the Shanghai Stock Exchange’s Star market this week and its market value came close to doubling on its first day before setting down. Shares of the Shenzhen, China-based company closed up 64% raising about $400 million and valuing the business at around $6.5 billion riding on the waves of its dominance in Africa. It’s a remarkable story for a Chinese company that has never sold one phone in its crowded, competitive home market. Also notable is the fact that for consumers across Africa, the name Transsion means very little. Instead it is its brands that have become some of the fastest growing across the continent. The holding company has been very successful at positioning its three brands: Tecno, Infinix and itel for different segments of its markets across smartphones and feature phones. In June, all three brands featured high up the Top 100 Most Admired Brands in Africa list compiled by African Business magazine. Tecno, itel and Infinix ranked 5th, 17th and 26th respectively. A key strength of all three is that unlike European, American or other Asian brands whose phones were designed primarily for their home markets, Transsion has built most of its phones primarily for African consumers and it has paid off handsomely. Transsion has had huge success in Africa’s biggest consumer market with its canny blend of mass marketing and brand awareness. Nigerians consumers sing the praises of all three brands. Philip Towo, a middle-aged quality assurance officer was out early on Tuesday (Oct. 1) to buy a phone at Solat Telecoms, a mobile phones retail outlet in Ibadan, the bustling southwest Nigerian city three hours from Lagos. He was looking to purchase the Tecno Spark 3 Pro. This isn’t his first Tecno device, and he said it will not be the last. “I love the brand because it provides a good value to price ratio.” The phone, which retails for the equivalent of $130, has plenty of features that would make it competitive with even the latest iPhones , including iPhone 11 which costs up to ten times more. Even with middle class consumers, price is key especially in a market with few replacement or insurance plans for lost phones. For Dele Ayobami, a doctor at the University College Hospital in Ibadan, Infinix became an obvious choice because, given his history of losing phones, he needed something advanced, but which he could probably afford to replace if he lost it again. Bigger impact In addition to the competitive pricing of its phones, Transsion has focused on designing its products for the African market including features such as phone cameras better calibrated for darker skin tones in low light and long battery life in countries with poor electricity supply. And in order to keep its costs down and thereby lower the end user price Transsion leaves out high-end features such as artificial intelligence assistants or cloud storage. It also understands that for many users in Africa, the phones, particularly features phones, have to be priced as low as $10. https://qz.com/africa/1720711/transsions-tecno-infinix-are-africas-favorites-boosts-ipo/ 1 Like |
Re: Transsion's Tecno And Infinix Are Africa's Favorite by Nobody: 10:37pm On Nov 23, 2019 |
With all these craps! Read this: https://www.nairaland.com/5545645/it-no-tecno-infinix-smartphone 3 Likes |
Re: Transsion's Tecno And Infinix Are Africa's Favorite by Ejadike(m): 6:51am On Nov 24, 2019 |
We know these. An average Nigerian buys a Transsion products whenever he thinks of buying a phone. |
Re: Transsion's Tecno And Infinix Are Africa's Favorite by Mohbola(f): 2:06pm On Nov 24, 2019 |
They are the common phones...... It's affordable for an average person. 1 Like |
Re: Transsion's Tecno And Infinix Are Africa's Favorite by investigator007: 3:15pm On Nov 24, 2019 |
Transsion phones has helped a lot of people sha 1 Like |
Re: Transsion's Tecno And Infinix Are Africa's Favorite by edoairways: 7:16pm On Nov 24, 2019 |
Haters would die of heartbreak when they see this. 1 Like |
Re: Transsion's Tecno And Infinix Are Africa's Favorite by drjprince: 7:22pm On Nov 24, 2019 |
Marketers Werey people 7 Likes |
Re: Transsion's Tecno And Infinix Are Africa's Favorite by eki2000(m): 4:24am On Nov 25, 2019 |
Ya, but not of your phone's receive updates for software |
Re: Transsion's Tecno And Infinix Are Africa's Favorite by theoneJabulani(m): 5:54am On Nov 25, 2019 |
Wonderful |
Re: Transsion's Tecno And Infinix Are Africa's Favorite by RuggedSniper: 9:00pm On May 21, 2020 |
saxby: |
Re: Transsion's Tecno And Infinix Are Africa's Favorite by sunshineV(f): 5:30am On May 22, 2020 |
I don't know where these people copy and paste these shiii 2 Likes |
Re: Transsion's Tecno And Infinix Are Africa's Favorite by seunfly: 7:36am On May 22, 2020 |
Look at them all, marketers. Sometimes I wonder if na just one person with multiple accounts. 2 Likes |
Re: Transsion's Tecno And Infinix Are Africa's Favorite by Karex81(m): 8:51am On May 22, 2020 |
Ejadike:Transsion marketer spotted. 2 Likes |
Re: Transsion's Tecno And Infinix Are Africa's Favorite by nanakgh(m): 11:27am On May 22, 2020 |
Comparable not even to the iPhone 5, talk less of the 11 Pro. Tecno people respect yourselves. You and I both know given the choice all of you would be on ios |
Re: Transsion's Tecno And Infinix Are Africa's Favorite by PaulucheBusines: 6:04am On May 24, 2020 |
No doubt about this... saxby: |
Re: Transsion's Tecno And Infinix Are Africa's Favorite by skywalker240(m): 9:02pm On May 24, 2020 |
The first 5 commenters, OH IT'S A FELLOWSHIP OF MARKETERS oh lordy 2 Likes |
Re: Transsion's Tecno And Infinix Are Africa's Favorite by Sunkanmiwise(m): 7:30pm On May 25, 2020 |
They Studied and understand the people, their market and their buying abilities, so they did all their products specifically for them(Africans) that's a marketing strategy that has put them above the others. |
Re: Transsion's Tecno And Infinix Are Africa's Favorite by Playermayweda(m): 7:53pm On May 25, 2020 |
So you are telling me that one of the reasons tecno is so popular because it can lighten a black man's skintone |
Re: Transsion's Tecno And Infinix Are Africa's Favorite by edoairways: 1:29am On May 26, 2020 |
sunshineV:But it is the reality. |
Re: Transsion's Tecno And Infinix Are Africa's Favorite by edoairways: 1:30am On May 26, 2020 |
Sunkanmiwise:Yeah that is why they still sell. |
Re: Transsion's Tecno And Infinix Are Africa's Favorite by NightFood: 10:01am On May 26, 2020 |
Playermayweda: How can that be a reason? I guess then they were making phones people could afford easily |
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