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Nairaland Forum / Science/Technology / Webmasters / How To Optimize Your Videos For SEO? (575 Views)
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|How To Optimize Your Videos For SEO? by youtubeseoexper: 3:16am On Nov 27, 2019|
For a video to have the most impact on your search engine optimization, you will need to make sure that it is correct. In this section, we will dive into some tips to properly SEO video optimization for search.
# 1: Create a Video Site: Do you know a video sitemap is a sitemap with additional information about the videos hosted on your pages. Creating a video sitemap is a great way to help Google discover and understand the video content on your site, especially from content that was recently added or which we force not otherwise discover with our usual crawling mechanism. " You can learn more about this.
# 2: Name Files Appropriately: When the video files will be uploaded to your website, use the keyword-rich filename. This will help both humans and bots to understand what a video is. This means calling your file such as how-to-use-a-garden-utility-knife .mp4 instead of video2343345 .mp4.
# 3: Use home appliances that use: Thumbnails of your video should tell what the video is about and entice people to click and watch. Depending on what the video is, try using the copy as a visual cue in your thumbnail, which describes what viewers will get when they watch. If you have found a person talking in your video, try using them in a thumbnail as a human connection can help drive engagement.
# 4: Include Video Broadcasting: If you found videos with a talking head or voice-over, include a video transcription on the page. The copy resides in the background of your website, in the code, and includes what is stated in the script of your video. This lets bots know what your video content is about.
A webpage with a video transcript increases the landing page's word count and acts like a long-form blog post. This allows you to get more relevant keywords on your page and increase keyword density, without having to repeat keywords within the written content visible on the page.
# 5: Video Mark Use Markup: The video schema markup can be used to give search engines more information about the content of your video. The Google bot can "see" your video and understand what it wants. So, there is only one way the bots can know what your video is saying about your code.
Adding schema markup enables Google to find your video and understand what a video is. This can cause your video to appear in the "video" results in the SERP for search queries related to your video. To learn more, check out this great for writing articles on video schema markup from SEMrush.
# 6: Optimize for speed: Last but not least, optimizing videos for quicker website load times. The videos you upload to your site should be optimized to load faster. This means the file size is better. Be careful about the quality you should not reduce. Therefore, it is important to compress your videos to load faster while maintaining image quality.
# 7: Take advantage of the game player to search: You can embed the YouTube player on your page, instead of hosting your video. It can also help you show up higher in search results. Research shows that pages on videos using YouTube embedded players appear on average two places in the SERP.
However, there are some drawbacks to using the YouTube player to host your video, such as the inability to customize the way the video appears on your landing page. You have to weigh the pros and cons of using YouTube or your player for a long time on your website. But if you're just getting started and want to increase your visibility, YouTube is a good way.
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