Monitoring the competition’s content marketing efforts is an essential step for brands developing their own content marketing strategy. Finding out what works for a competitor allows brands to gain insights about the type of content their audience might also respond to and their needs.

There are plenty of tools marketing teams can use to dig deeper into content analytics and monitor a competitor’s content marketing strategy. Here are a few creative ways to keep an eye on the competition.



1. Sign up to receive email updates
According to a survey by BtoB Magazine, 59% of marketers reported that email is the most effective read more here>>http://www.successdigestonline.com/7-ways-to-monitor-a-competitors-content-marketing-strategy/