Email marketing is one of the most effective tools we have at our disposal when trying to reach our target audiences. Despite the advances in social media and instant messaging, email still has the highest conversion rate.

A study from Shopify looked at $1 billion in sales during the holiday season and found that email has a conversion rate of 4.29 percent. Compare that statistic with a 1.81 percent conversion rate on social media and 2.93 percent when it comes to direct traffic, and it’s easy to see why marketers focus on email marketing.

Segmenting your email list can help you grow your email marketing campaign by increasing your subscribers and boosting your sales. In essence, list segmentation is the act of taking your existing leads and dividing them into smaller groups, also called segments. Each segment has aligned interests, goals and pain points. You can use this data to improve your campaigns and engage with more subscribers. Read more here>>http://www.successdigestonline.com/how-to-segment-your-lead-list-like-a-pro/