ABIDJAN, Ivory Coast, The African Development Bank’s flagship initiative, Fashionomics Africa, has launched the pilot phase of a digital marketplace to help Africa’s fashion designers, textile and accessories professionals connect with global markets.
The launch took place on 25 November at the Global Gender Summit, a gathering of more than 1,500 representatives from multilateral development banks, finance institutions, governments and private sector leaders in Kigali, Rwanda.

The Fashionomics Africa digital marketplace website and mobile app, sponsored by the Fund for African Private Sector Assistance, is the latest innovation from Fashionomics Africa, a platform enabling African entrepreneurs from the textile, apparel and accessories industries to create and grow their businesses, with a focus on opportunities for women and young people.

“It is the first-ever B2B [Business-to-Business] and B2C [Business-to-Consumer] platform that has ever been created for, micro, small and medium-sized enterprises that are working along this value chain,” Dr. Jennifer Blanke, the Bank’s Vice-President for Agriculture, Human and Social Development, said at the launch.

“It is all really for connecting business to business, businesses to consumers and ensuring we are putting into place all we need to really transform the clothing and fashion industries in Africa,” she added.

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