Millions of Nigerians use social media daily and businesses are finally seeing the opportunity for marketing. One of the best reasons among others to use social media is to connect and engage with your customers; you can post status and engage in conversations.

Social media is one of the greatest innovations of technology. It is one of the most effective ways to attract new clients and engage with your existing clients.

More so, social networks are not only precious communication medium but also a very powerful sales and marketing tools. It has the capacity to attract users of all generations from all part of the world, so the question is not whether to deploy these tools to boost the productivity of your business but rather how to do it in the most efficient way.
Statista report shows powerful social media platforms, the likes of Facebook, YouTube, and Instagram pulls over two billion daily active users worldwide. It’s a huge figure. It will shock you to know that it doesn’t guarantee revenue growth if you fail to embrace and deploy the state of the art digital marketing techniques.

In this post, we will understand the incredible benefits of social media marketing with emphasis on 10 ways Nigerian businesses can boost revenue in 2021 using these social media channels.

Let’s jump in proper!

The Benefits of Deploying Social Media Marketing for Business

8 out of 10 small to medium scale businesses use social media marketing to drive the growth of their business.

Consider that there are now over 3 billion using social networks across the world.

And these people are using social media to actively engage with brands.

Statistics by Facebook as of 2nd Quarter of 2019 shows that, there are now more than 50 million small businesses use Facebook Pages to connect and engage with their customers. And this data is attributed only to Facebook, so imagine how many businesses use other social media platforms such as Instagram, Twitter, LinkedIn and so on.

Most importantly, is the fact that almost 60% of people use social media to research brands, products and to know how genuine those businesses are. Social networks and businesses go together well and the relationship is only but getting stronger each seconds.

But what is the goal of social media marketing? Are there any practical benefits it can bring to your company? There are numerous advantages of using social platforms for brand promotion says Jake Gardner, a CMO at Assignment Helper. They include:

1. Raise brand awareness and grow the number of fans
2. Promote the business using low-cost or no-cost campaigns
3. Grow the number of verified leads
4. Solidify customer satisfaction rate
5. Increase the number of conversions
6. Improve search engine ranking
7. Boost brand authority
8. Make the business more profitable

Kindly read more here: https://primegatedigital.com/how-nigerian-businesses-can-boost-revenue-with-social-media-in-2020/