Digital marketing is continuously on the increase, and so are customers’ expectations of personalized digital interactions aimed at their specific needs.

Understanding how to measure and improve digital marketing ROI has become more crucial.

Currently, to meet those expectations, 98% of CMOs now combine their traditional and digital marketing efforts, including key technology investments in the areas of social marketing and digital commerce.

Irrespective of the digital technologies deployed, generating revenue remains fundamental for any business.

This suggests that marketers need easy ways of determining if their efforts are generating revenue.

Understanding what to how to measure and improve your digital marketing ROI is the first step to achieving this objective.

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