Think about an average day in the digital age.
Today’s consumers are more plugged in, engaged, and informed than ever. It’s obvious that digital technologies are changing the way customers and companies interact. So Digital Transformation Strategy To Keep Your Brand Competitive: Consider Amazon’s disruption of traditional retail shopping, how rideshare technology impacted the taxi industry, or the meteoric rise of Netflix over brick-and-mortar video rentals, and you’ll see just how high the stakes are. According to a 2016 Deloitte report, 87% of business execs expected digital innovation to disrupt their industry, while only 44% felt adequately prepared for the upcoming challenges.

We wake up and grab our phones to check the weather. Or we ask our smart speaker to read us the morning news. We’re able to confirm appointments and get useful reminders through SMS or push notifications. If we have questions about products or services, we have instant access to chatbots. And we have 24/7 customer service lines. You can place your Starbucks order as you get in the car so your latte is ready and waiting when you swing through. After work, you can pick up a grocery order without having to walk down a single aisle. In some cities, you can even get your groceries delivered. If you forget something? Amazon Prime can have it to your door in as little as 2 hours. Now, more than ever, a digital transformation strategy is not an option; it’s a necessity.

So what is a Digital Transformation Strategy To Keep Your Brand Competitive, and why is it so crucial to your company’s continued growth?
Definitions vary, but at its heart, digital transformation is about integrating digital technology to fundamentally change how businesses operate and deliver customer value. Because digital transformation strategies vary from industry to industry, it can be difficult to pinpoint exactly what they entail. The solutions for one group may not suit another. From retailers and media companies to government organizations and even the American Medical Association, the methods change. But the goal stays the same: creating a unified customer experience (CX).

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