Storytellers are better marketers.

Do you see those guys who sell stuff in buses? Before they introduce their products, the first thing they do is to tell you a story. That way, they are able to get your attention. As a brand, you want people to connect with you both, emotionally and commercially... stories help trigger emotions almost instantly. A business, be it small or big, needs customers. In order to catch the attention of its audience and potential customers, it needs to tell its own story and it needs to do it as best as possible. If you are an entrepreneur, storytelling is one skill you must possess.

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