The inception of Tecno Mobile in 2006 paved the popularity of dual-sim phones on the African markets. But before the company became a leading mobile brand all over Africa, it did not have a good start, as it received a series of negative feedback from the consumers in their target markets.

They struggled more in Nigeria where a majority of mobile users found Tecno smartphones as substandard.

However, Tecno Mobile has captured the hearts of the Nigerian consumers as it continues to create more sophisticated smartphones every year. They constantly receive positive product reviews, which led to the company's recognition of being one of the top smartphone companies in Nigeria in 2016.


The Performance of Tecno on the Nigerian Market

From what once thought to be substandard has now become a strong and competitive mobile phone brand, Tecno’s rise to popularity and outstanding sales were not an easy feat.

The consumers did not know anything about Tecno phones because there were no promotions and events that could inform the people about their presence on the market.

"...there were no press releases and extravagant events that occurred when it entered the Nigerian market," as stated in the article. “Evidently, there were fewer chances of letting people know of its existence, making it a bit difficult to gain promising sales."

However, such unfortunate moments did not stop Tecno Mobile from getting what they want. They found ways to make sure that their smartphones would be in the hands of Nigerian mobile users.

Through their efforts, Tecno phones have eventually become a favorite choice over other top mobile brands, like Nokia, Samsung, Itel, Blackberry, and Huawei. As a matter of fact, six out of 10 people - that is 60 percent - use a Tecno mobile phone for everyday use based on a case study about tech innovations.

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The Rise of Tecno Smartphones in Nigeria's mobile Market
posted by Allen Oluwatobi

The inception of Tecno Mobile in 2006 paved the popularity of dual-sim phones on the African markets. But before the company became a leading mobile brand all over Africa, it did not have a good start, as it received a series of negative feedback from the consumers in their target markets.


SEE ALSO: Tecno Phantom 6 Plus - Specs and Price

They struggled more in Nigeria where a majority of mobile users found Tecno smartphones as substandard.

However, Tecno Mobile has captured the hearts of the Nigerian consumers as it continues to create more sophisticated smartphones every year. They constantly receive positive product reviews, which led to the company's recognition of being one of the top smartphone companies in Nigeria in 2016.

The Rise of Tecno Smartphones in Nigeria



The Performance of Tecno on the Nigerian Market

From what once thought to be substandard has now become a strong and competitive mobile phone brand, Tecno’s rise to popularity and outstanding sales were not an easy feat.

The consumers did not know anything about Tecno phones because there were no promotions and events that could inform the people about their presence on the market.

"...there were no press releases and extravagant events that occurred when it entered the Nigerian market," as stated in the article. “Evidently, there were fewer chances of letting people know of its existence, making it a bit difficult to gain promising sales."

However, such unfortunate moments did not stop Tecno Mobile from getting what they want. They found ways to make sure that their smartphones would be in the hands of Nigerian mobile users.

Through their efforts, Tecno phones have eventually become a favorite choice over other top mobile brands, like Nokia, Samsung, Itel, Blackberry, and Huawei. As a matter of fact, six out of 10 people - that is 60 percent - use a Tecno mobile phone for everyday use based on a case study about tech innovations.

The Rise of Tecno Smartphones in Nigeria


Moreover, Tecno’s Boom, Camon, and Phantom series have risen to greater heights of popularity among typical mobile users, phone enthusiasts, as well as tech experts and analysts. As of the present time, Tecno products are no longer classified as low-quality gadgets. They are top-notch and are able to compete against the best smartphone brands in the telecommunications industry in Africa.

The rise of Tecno smartphones in Nigeria has escalated even further as the shipment of phones grow even more, according to the latest report from the International Data Corporation (IDC) through Technology Times. Apparently, the number of Tecno phone shipment going to Nigeria and Kenya went up to 269 percent during the third quarter of 2014 - a clear indication of how strong Tecno Mobile has turned out to be ever since it started its business operations in 2007-2008.

https://www.inforisticblog.com/2017/02/the-rise-of-tecno-smartphones-in.html?m=1

It must have been a tough one for tecno. They really fought to buy the heart of their customers and they won.

Personally I never liked TECNO phones at it's early stage, but when it's first Anderiod phone came out I was among the first set of people that bought the phone and since then, the marriage between me and TECNO has waxed stronger.

TECNO phone, what a fantastic brand.

The brand is paving way to a lot of things...

I think after a turbulent start, they went back to their drawing board to rethink and get fresh ideas

For people saying tecno is bad
Yeah they need to improve on some things..... But they've won a lot of people's heart

There's more to be done by tecno this year and I believe it would b great

Kayconcept2:
Personally I never liked TECNO phones at it's early stage, but when it's first Anderiod phone came out I was among the first set of people that bought the phone and since then, the marriage between me and TECNO has waxed stronger.

TECNO phone, what a fantastic brand.

actually many people are like that but it's hard to admit that fact

Mohbola:
For people saying tecno is bad
Yeah they need to improve on some things..... But they've won a lot of people's heart

that is pretty correct