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|Heineken Brings In James Bond To Promote Heineken 0.0 by rodeo0070(m): 11:50am On Jan 15, 2020|
Heineken is lining up a new campaign around its James Bond partnership that shows the British spy drinking the alcohol-free variant of its namesake beer brand.
In the new ad, James Bond drinks a Heineken 0.0
The Dutch brewer started a marketing partnership with the Bond movie franchise in 1997, in a move that eventually led to the character, played by Daniel Craig, drinking a Heineken lager in the 2012 film Skyfall. A new ad, which was put up on some regional Heineken YouTube accounts yesterday but has since been removed, continues Bond’s affinity for Heineken.
The clip shows Craig, dressed in a tuxedo, calling for a Heineken 0.0 instead of Bond’s usual vodka martini. “I’m working,” the character says to the barman.
The ad ends with the tagline: “Now you can while working”. It can be viewed here on The Times website. Heineken did not respond to a request for further details on the 20-second spot or why it was removed.
Heineken 0.0 has helped drive growth for the Heineken brand in the past year. It is now available in more than 40 countries including India and the US.
|Re: Heineken Brings In James Bond To Promote Heineken 0.0 by Nobody: 11:51am On Jan 15, 2020|
They should use their real customers for adverts then we will take them serious.
|Re: Heineken Brings In James Bond To Promote Heineken 0.0 by DaBullIT(m): 1:10pm On Jan 15, 2020|
but not all customers are irresponsible
|Re: Heineken Brings In James Bond To Promote Heineken 0.0 by mafiano1986: 9:42pm On Jan 15, 2020|
Im not much of a drinker, but when i do, this here is my favourite brand, Always Heinaken.
|Re: Heineken Brings In James Bond To Promote Heineken 0.0 by rodeo0070(m): 11:54am On Jan 16, 2020|
This is Heineken 0.0
It has zero alcohol (alcohol-free beer).
So, it does not intoxicate.
|Re: Heineken Brings In James Bond To Promote Heineken 0.0 by Nobody: 12:47pm On Jan 16, 2020|
Thanks for sharing
Didn't know of alcohol-free beer
Does that make this a soft drink?
|Re: Heineken Brings In James Bond To Promote Heineken 0.0 by rodeo0070(m): 1:39pm On Jan 16, 2020|
Its a "soft beer"
But the drink is very good and light.
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