The logistics chain is huge. But in Nigeria, the focus has been narrowed to haulage primarily. Nonetheless, a logistics startup in Nigeria like Haulr.ng founded by Bright Williams is changing this narrative by focusing on the software side of the logistics business. In this Techawk interview, Bright Williams, Haulr.ng CEO discusses Haulr.ng, how he decided to become a founder and got funding for Haulr.ng, measures being put in place to ensure that the logistics startup does not crumble and much more. 

Can you share your startup concept with us? 

We simply built a device that helps logistics companies to automatically track their field operations easily and keep up with how their trucks are used in the field to mitigate illegal haulage, cargo theft and drive higher efficiency.

We do this by constantly measuring the weight and the location of trucks in real-time through our device and then by leveraging AI we can determine the status of jobs on the field, ensuring it’s safety and allowing managers to make better-informed decisions.

What prompted you to establish a Haulr.ng platform?

After working in the industry for some years as an analyst, I realized that staffs had to spend a lot of time calling and interacting with drivers who are on the field just to get some information about the status of the job, etc… even when they were driving, which was not only inconvenient but dangerous.

This meant that it could take a tracking officer as much as 3 hours to get information on 50 trucks. Not only was this slow but also, the accuracy and authenticity of the information gotten from the drivers are questionable when an illegal operation is being carried out.

So, with the knowledge and understanding, I decided to go out to make the whole operations tracking experience easier, automated and more insightful by focusing on getting data on jobs directly from the field in a non-intrusive manner.

Continue here: https://www.techawkng.com/2020/01/18/logistics-businesses-haulr-ng/