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Nairaland Forum / Entertainment / Fashion / How To Use Storytelling To Sell Your Brand (237 Views)
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How To Use Storytelling To Sell Your Brand by martwayne001: 9:27pm On Jan 19, 2020 |
One of the most effective business growth strategy you can use to grow your fashion brand has been around since the beginning of time. Storytelling. I particularly love telling stories, not because it's a strategy (I never thought of it as one) but because it's just who I am. I tell it the way it is. I guess when you have the passion for what you do, it goes beyond just making a sale but focusing more on how you add value to people & transform lives. The story just connects better. ⠀ Storytelling is a powerful strategy that you can implement in your business to market your brand and connect in a more organic and personal way with your audience. It is super effective because the buying process is not just a rational decision, it’s also an emotional one.⠀ ⠀ To create a good story that can sell your business, there are three fundamentals steps;⠀ ⠀ 1.Position your customers as the heroes.⠀ ⠀ 2. Understand your customer’s pain points⠀ 3. Paint a happily ever after ⠀ Read more at: https://www.martwayne.com/how-to-use-storytelling-to-sell-your-brand/ P.S. Do you know you can learn fashion from anywhere you are in the world? Visit our website at www.martwayne.com/our-fashion-courses or WhatsApp 08143402567 to learn more.
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