The marketing industry is continually evolving. Consumer expectations are intensifying, and new marketing practices and technologies continue to sprout up. More than ever, it’s crucial that marketers expand their competencies and learn new skills. Otherwise, they risk getting left behind.

It’s unrealistic to be proficient at everything, but picking up an in-demand, hard skill can make marketing professionals stronger assets to their teams and potential hiring managers, which is why they should consider learning or updating one of the following skills.



Data Science and Analysis
According to HubSpot’s 2018 State of Inbound survey, 42 percent of marketers said proving the return on investment on their marketing efforts was a top priority for their company, and 39 percent considered it to be one of their top challenges.

Being able to analyze and understand data is the key to evaluating the success of campaigns and proving ROI. It helps marketers understand what is or isn’t working, what needs to change and how to replicate success. Through data, marketers can learn about customer behaviors, their needs and content that interests them...read more here>>https://www.successdigestonline.com/5-must-adopt-marketing-skills/