Facing increased pressure from new, deep-pocketed competitors in the U.S., Netflix is looking abroad for more growth opportunities as it faces a continued slowdown of domestic subscriber increases.

In the fourth quarter, Netflix added 42,000 new subscribers in the U.S. (55,000 including Canada)—to just over 61 million in total—and acknowledged it is facing increased subscriber churn rates. In a letter to shareholders today, Netflix acknowledged that “recent price changes” and “competitive launches” domestically were affecting U.S. growth rates—referring to its price hikes last May and the rollout of new services like Disney+ and Apple TV+—but the company pointed to robust viewership of its newest originals as proof it is continuing to breakthrough.

Outside of the U.S., the picture for Netflix is far rosier. In the fourth quarter, the company netted 8.3 million new international subscribers; for the first time, the company exceeded 100 million memberships outside the U.S., with 106 million international customers and a total of 167.1 million global subscribers.

“Streaming entertainment is a global phenomenon and we’re working hard to build our early progress,” the company said in its letter to shareholders.

Last quarter, Netflix said it planned to spend $15 billion on original programming in 2019, and while U.S. originals are generally the buzziest, local originals are big drivers for international growth, too. The company said it will invest heavily in Korean originals to drive international growth and will continue determining the best business offerings in different regions, like mobile-only plans in countries like India, Malaysia and Indonesia.

In Netflix’s investor video, chief financial officer Spencer Neumann said the company was focused on growing its international footprint, even as the pricing in certain markets is lower than in the U.S. That investment extends to content: chief content officer Ted Sarandos said investment in local programming, particularly in Japan and Korea, had the potential to pay off not just in those markets but globally.

“The expansion of people finding stories from around the world is only going to take the opportunity bigger and bigger,” Sarandos said, pointing to director Bong Joon-Ho’s film Parasite as recent proof of foreign programming’s potential to attract an international fanbase.

As is typical for Netflix’s earnings releases, the streaming service shared select data about the performance of some of its originals. The fantasy series The Witcher was watched by 76 million households in the first four weeks of the show’s availability on Netflix, putting it on track to be the service’s biggest Season 1 release ever, the company said.

Netflix also dropped other impressive-sounding metrics, including a projection that 54 million households will watch the second season of the thriller You (the first season of which aired on Lifetime) within the first four weeks of the season’s availability on the service. 6 Underground, an action movie from Michael Bay that starred Ryan Reynolds, drew 83 million household views within four weeks.

However, Netflix has made a major change to the way it measures viewership in a way that will substantially inflate its future viewership numbers. The company said it is no longer counting views as to when 70% of an episode or movie is viewed, as had been its previous metric.

Instead, it will define a view as when a household watches just two minutes of a program. Netflix estimated this will inflate its viewership metrics by about 35%. That two-minute mark, for reference, represents less than 1% of Martin Scorsese’s Netflix original film The Irishman, which has a run time of 209 minutes. (Notably, Netflix did not spin out viewership numbers for The Irishman in its shareholder’s letter.)

Netflix is fighting off a new wave of deep-pocketed competitors that are also looking to capitalize on shifting consumer habits. In addition to Disney+, Apple TV+ and Amazon Prime Video, Comcast-owned NBCUniversal will debut the primarily ad-supported streaming service Peacock nationally in July, and AT&T-owned WarnerMedia is readying the May debut of its own streaming service, HBO Max.

SOURCE:https://brandspurng.com/2020/01/22/netflix-has-167-1-million-subscribers/

The expensive and slow internet speed in Nigeria is why they can't penetrate our market.

They have penetrated the market already, with time the subscribers in Nigeria will increase.

rottable:
The expensive and slow internet speed in Nigeria is why they can't penetrate our market.

An avid user of Netflix

Yes but you can unblock Netflix libraries from your home with a VPN. Get full access without a hassle.

tritt:
They have penetrated the market already, with time the subscribers in Nigeria will increase.

What rottable said is true.

cool

Hello guys, we just re-subscribed our Netflix @ after some couple of months out.

Can anyone recommend some good movies to watch on there?

Thousands of movies to choose from, kindly recommend some good ones please.

Thanks in anticipation!


Oan,
@SimplyLeo and Omenka, please we will like you to understand why we refused to comment on that thread that that certain criminal is constituting nuisance,
we found out that replying him or having a conversation with the swine keeps him going on and on (talking about giving him an inch and he gonna take a mile!)
To us, he's not worth discussing about at all.
Ignoring him kills him more, that is what we do always.
What kinda discussion do you want to have with a known criminal, the same nuisance that is putting this forum into disrepute, same boy that post porn, bet9ja, cancelling and tagging foolishly on every thread.
SimplyLeo remember we told you he's not worth talking about at all the other day.
That's why we refused to comment on that thread, kindly understand.
His cup will soon be full.
He deserves to be pity with his medical condition, ( we'll keep praying for him.)
Ignore him henceforth please.

Meanwhile, when is our darling Daddy coming back home o, we are missing him so very much, along with all sane, honest and hardworking Nigerians.

Safe guys.
Have a blessed weekend ahead.

post=86089043:
Hello guys, we just re-subscribed our Netflix @ after some couple of months out.

Can anyone recommend some good movies to watch on there?

Thousands of movies to choose from, kindly recommend some good ones please.

Thanks in anticipation!


Oan,
@SimplyLeo and Omenka, please we will like you to understand why we refused to comment on that thread that that certain criminal is constituting nuisance, l
we found out that replying him or having a conversation with the swine keeps him going on and on (talking about giving him an inch and he gonna take a mile!)
To us, he's not worth discussing about at all.
Ignoring him kills him more, that is what we do always.
What kinda discussion do you want to have with a known criminal, the same nuisance that is putting this forum into disrepute, same boy that post porn, bet9ja, cancelling and tagging foolishly on every thread.
SimplyLeo remember we told you he's not worth talking about at all the other day.
That's why we refused to comment on that thread, kindly understand.
His cup will soon be full.
He deserves to be pity with his medical condition, ( we'll keep praying for him.)
Ignore him henceforth please.

Meanwhile, when is our darling Daddy coming back home o, we are missing him so very much, along with all sane, honest and hardworking Nigerians.

Safe guys.
Have a blessed weekend ahead.

God bless us all.

I honestly find it difficult typing a letter because of him, but sometimes I get carried away because of some good members in the house.

Anyway, I don't even know why I wasted time on such nonsense.

this thread is already ruined.


no thread in nairaland is safe from these people. tufiakwa.