7 Tips To Tell Marketing Story Well -Storytelling Plots for Marketing | Tell Your Story Well
Storytelling is essential to your branding and your life. Stories help us share, connect, learn, and find where we belong. That’s why we’re 22 times more likely to remember stories than facts. The way we tell stories has changed, from oral traditions to writing to television to web content. But despite media changes, the fundamentals of stories persist.
At any moment, your audience is working to overcome a challenge. They are the heroes of their stories with goals they’re trying to reach and villains they must overcome. It’s our job as content marketers to help them along the way by providing our audience the weapons they need to win their battles. Both you and your audience have unique characteristics that, when united, can help you both succeed. That’s where storytelling comes in.- 7 Tips To Tell Marketing Story Well

Ready for your suit of armor? The most memorable stories fit into one of these 7 original stories.

The Seven Archetypes of Storytelling
1. Overcoming the Monster
Archetype: The hero is an underdog who conquers a monster to save the world.
Famous Stories: Beowulf, Dracula, Harry Potter, and the Hunger Games
Content Marketing: The customer is the hero, and the brand is the faithful sidekick or weapon.
Marketing Example: Apple’s 1984 video tells the story of a girl fighting against Big Brother, highlighting how using a Macintosh computer will make you creative and powerful in a world of monotony and restricted information.

2. Rags to Riches
Archetype: The iconic American Dream, or the pauper to prince tale, where the hero starts with nothing and achieves his dreams against all odds.
Famous Stories: Jane Eyre, Aladdin, and Cinderella
Content Marketing: The customer is an unlikely hero, lacking something he or she needs to succeed. You play the Fairy Godmother or genie to give them a fair chance.
Marketing Example: Oprah and Paul Mitchell both share their personal stories of overcoming their initial hardships to eventually succeed as a part of their brand.

3. The Quest
Archetype: The hero and his companions travel far and wide to find what they’re seeking, defeating foes along the way. In the end, they often get both the reward and the girl.
Famous Stories: The Lord of the Rings, Watership Down, and Moana
Content Marketing: You and your customer are on the long road together. Your products or services should withstand the test of time, and you should be available to offer guidance each step of the way.
Marketing Example: AXE’s Make Love, Not War campaign shows how our heroes find (and act upon) love despite war happening around them.

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