Creating a new market in a diverse business world where most startups are copycat in our saturated world.
In the absence of competition, product features take on less importance; identifying customers and making them believe in your vision are the name of the game. This is more time-consuming than if you were in an existing market, which puts extra emphasis on managing cash flow.

https://thinkmedia.com.ng/2020/02/03/how-startup-can-create-a-new-market