Recently, I got a call from a small business owner who was wondering when all the money he was spending on marketing would show returns. His company was running Google AdWords and Facebook ads, they were active on social media, they’d paid a website company to run their website and do their SEO.

I asked him how long he’d been executing his strategy. “Six months,” he told me. My jaw dropped to the floor. “Are you serious?” I said. This guy has flushed over N500,000 down the toilet with nothing to show for it.
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