Media personality, Emma Ugolee and singer Etcetera have started a conversation about tribalism in the Nigerian entertainment industry after they claimed that the majority of the highest artists are from the Southwest, despite the very fact that there are artists from other parts of Nigeria doing great music.

Singer Etcetera replied, telling Emma that his assertion is true . He said that artists like Tuface, Omawunmi, Flavour, Phyno, Waje, MI, Duncan Mighty, and Timaya are all great artists, yet, they "do not get a lot of buzz and recognition Compare to those artists from the Southwest.

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