In this age of digitalisation, having a website has become important for all types of businesses. Now, most of the customers use their smartphones for buying goods, booking taxis, ordering foods, etc. During their search, if they don’t find you, then you will lose your potential customers to your competitors.

So if you want to boost the online performance of your business, then you have to create an influential web presence. Many companies offer web design services in Cape Town as well as in the other cities. You can hire any of them to design your website.

But this is only half the story. In the next stage, you also have to create strategies for driving traffic to your website. In this post, we will take you through a guide and discuss some of the best ways which will help you to drive traffic to your website.

1. On-Page SEO
After designing and developing your website, you have to focus on improving the on-page elements of your website. You have to do several things in this section to improve your SEO ranking. For example, you need to add the main keywords of your target page on all the important areas of your web page. So if you want to improve the on-page SEO health of your website then consider adding your target keyword in your meta title, meta description, URL, etc. You also need to use your target keyword in the alt text.

2. Email Marketing
This is a great way that you can try to drive website traffic. Email marketing is one of the outbound marketing techniques, which will help you to drive massive traffic to your website's market leaders.

3. Link Building
Links are one of the most important off-page ranking factors. So if you want to improve your SEO ranking, then you have to focus on building quality links. If you look around, then you will easily find companies that offer services like SEO in Cape Town as well as in the other cities. You can hire any of them to build high-quality links for your website. Building quality links will help you to improve your SEO ranking.

4. Create Free Products/Tools
If you manage to give something useful to your target customers, then you will be able to drive traffic to your website. For example, an SEO company can build such a tool which will help site owners to check the SEO health of their website. In this way, the company will be able to hold the attention of their target customers. So overall, it is fair to conclude that free tools or products will help you to boost your website traffic.

5. Facebook Marketing
Facebook is not just a social media platform. If you plan strategically, then you can also use it as a marketing channel. So, first of all, create a brand page on Facebook, and after that, you have to focus on promoting its reach. It won’t just help you with branding, but in addition to that, it will also allow you to drive traffic to your website.

These are the five things that you can try to drive website traffic.