Relevancy testing and a close eye on the competition can stimulate this essential process.

February 6, 2020, 4 min read

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Strategic planning is a polarizing term. For some people, it’s cringeworthy, conjuring up images of long meetings that are driven more by outdated processes than by purpose. I’ve been there myself; I remember one particularly painful strategic-planning session that consisted of two days of irrelevant data analysis and concluded in a few documents that were never referenced again.

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