The level of poverty and underdevelopment in many communities in Nigeria is alarming and requires collective effort to bring hope, succour and development to the people, especially those in the rural areas.

This informs why many International bodies, Non-Governmental Organisations, groups and private individuals have embarked on social development advocacy of various forms in order to bring even development to every part of the country, with much focus on the people at the grassroots.

One of these aforementioned stakeholders is Rural Nurture Initiative (RNI), a Youth-led Non-Governmental Organisation poised to aid the development of people in the rural areas.

While delivering a lecture titled "Becoming Relevant in the World of Social Development Advocacy" at the group's monthly volunteers' connect, an astute lecturer and a rural development specialist in the Department of Agricultural extension and Rural Development, University of Ibadan, Dr Olufolake Adelakun identified ways through which social development advocacy groups and individuals can become relevant and make sustainable impacts in their various advocacy efforts.

According to her, every individual who seek to become relevant must find a purpose at every point in time in whatever they do, adding that it is necessary to attach a purpose to everything they do at a times because a purposeless effort will amount to zero impact in the long run.

Dr Adelakun also emphasised the need for continuous self evaluation at all times. She stated that when one discovers that people have different perception about himself/herself, he or she must needs to engage in self-audit and adjust where there is need to.

The Rural Nurturer also emphasised the need for self discipline, conscious choice, loyalty and consistency, saying they are necessary in the tool box of any social advocate in order to make meaningful impact in the current world.

In her own speech, the Executive Director or RNI Miss Damilola Iyiola enjoined youth to ways endeavor to join online campaigns pertaining to global issues and are of interest to them

She also added that youth should always join in and implement the campaigns locally.