Small Businesses Can Use Social Media to Manage Their Online Reputation
Does your small business have a strategy for managing your online reputation?

Brand and reputation management is often billed as an enterprise business problem. But in the age of social media, businesses of all sizes feel the impact of commenters and online reviews.

Positive reviews and trending mentions can do wonders for a small business, whereas a reputation can be dragged down by unaddressed negativity online.

online reputation management strategy
For small businesses, social media is the fighting front on which to establish and manage a brand, and it is imperative that they use social media to manage their reputations.

When it comes to monitoring and tracking social media, your small business is at an advantage over large businesses. A small business has fewer fronts on which to battle over reputation management, and you should use this to your advantage by fully committing to a social media management strategy that keeps up your company’s brand, image, and reputation.

There are 4 major ways to use social media to address your company’s online reputation:
Target your niche
Know what’s being said about you
Respond to what’s being said about you
Encourage posting and participation