Black Friday has become for many consumers a long-awaited annual event, many representing the start of the holiday season. Every year, this shopping festival is becoming more and more, and every smaller or more recognized business prepares with all the "guns" to attract and satisfy a larger group of people.
Black Friday is the day that shows that a consumer is never too tired to shop, especially when discounts and promotions are involved. And because often there may be factors that prevent a person from getting physical to the desired product or service, the hero of the modern era has emerged: E-commerce.

Why black Friday counts for a business?

According to global data, consumers can expect the following discounts:
Travel: 60%.
Office Products: 50%.
Electronics: 47%.
Clothing: 32%.
Gifts: 31%.

Online shopping plays an extremely important role in Black Friday. This must be seen by every business as an opportunity to attract new consumers, to loyalty and to increase sales. To ensure these things, a well-thought-out marketing strategy is needed.

Those who have an online store already understand the importance of a trustworthy and easy-to-use site, and with the closeness of the shopping season these elements become essential. Considering the increasing importance of Black Friday as the first step towards the holiday season and of course mass shopping, it is advisable and prudent for a business to have a site prepared for discounts for a "blast" of sales.

Many customers start to get informed and research their desired products and services in time and at the time of discounts to rebound abundantly on the site. Thus, it is advisable to give technical attention to this aspect before the event.

Securing site speed is one of the things a business needs to note, of course in collaboration with the technical and hosting site. The word "kill speed" can be applied to sales if it is too low. 46% of internet users said they would never return to a slow website.

Besides the good functioning of the website, a business that offers online products and services must also observe the experience it offers to consumers. Many online stores tend to sometimes overload the interface with seasonal graphics, extra colors, stickers, custom buttons, etc., but this may negatively impact the user experience.

To avoid this, two basic questions have to be answered:

Pages in the site offer customers the same visibility as the button to add something to their basket and to make the purchase? If the information you are looking for is hard to identify in an overloaded interface, the visitor will go to the next discount site, which is sure to open.

Do the steps necessary to finish the order remain simple? Or, banners, promotions, stickers, etc. are inserted in the check-out / completion process that can distract the buyer from the end goal: ending the order.

Complex navigation or crowded pages lead to a precarious experience that will result in visitors leaving the site and dropping sales. At the peak hours of Black Friday, no person will choose to waste time on a site that does not offer the opportunity to make a purchase as simple and easy as possible. This holiday is in itself a speed shopping!

If a business website has easy-to-use features and benefits, convenient payment options, and ensures the confidentiality of personal data used for the purchase, success in online trading and overcoming competition can be guaranteed.

You should also not omit to review the stock of products that the site presents. It is advisable to observe sales in recent years to identify the best products and trends this year so that offers and discounts align with what the target audience wants to buy.

Whether an e-commerce business is small or a recognized brand, social media and paid advertising are a type of promotion with an undeniable positive effect.

In order to build customer interest in the services or products offered and to attract them to Black Friday, it is advisable to give a first look at the sales that follow. Thus, they will plan their Black Friday shopping
strategy early, pass the business on the list and appreciate the information they receive.

In order to generate a chain of reactions and conversions in favor of the brand, it is recommended
that a business roll out paid advertising campaigns on social media pages a few days before Black Friday. An excellent way to target consumers interested in the products or services the business offers is to offer coupons or discount codes that can be used on the festive day.

Google also offers Display-paid advertising options, which can be a valuable addition to presenting the discount offer. Displaying it will help raise awareness and enthusiasm for Black Friday and at the same time lead to direct traffic on the site.

It is imperative that a company ensures that the contact information on the site, such as location, telephone number and work schedule, is updated and respected.
It is also advisable to prepare a team of people responsible for the relationship with consumers for Black Friday. At this time when the purchasing process is high and alert, and the need for more information and answers may be greater.

Thus, a company that responds briefly to questions and is responsive to customer concerns during the procurement process, will show customer care and encourage completion of the order.

Consumers appreciate brands that are attentive to their needs, especially in the busiest shopping year of the year.

Black Friday has become an official celebration for companies around the world. This day is not
just about shopping and online sales like every day but about consumers who want and wait longer.

For people who are expecting Black Friday
, this means a good opportunity to buy gifts for holidays, tradition, the ability to buy products at a reduced price means the time they can enjoy unique offers in a year.

Black Friday is the perfect business opportunity to attract and reward customers, but also to increase sales. At the same time, it is the long-awaited day for consumers to purchase the products from the wish list at promotional prices.

Overall, Black Friday is the day when both businesses and consumers benefit from what they want. But most importantly, it is the day when a well-thought-out and implemented marketing strategy can deliver results beyond expectations.