HIGHLIGHT

“Why should I market on Facebook?” This question is often asked by online marketers who are unconvinced or undecided about the profitability of this social networking website as a marketing tool. “After all,” they say, “Facebook is nothing more than just a website where family and old friends can re-connect, right?” This kind of thinking is not only dangerous, it can be costly as well, especially considering just how much power Facebook wields in the consumerist world today.

In the past years, Facebook has quickly grown from being a social networking website for college students in the United States to being the most popular site, surpassing even Google in terms of visitor hits. In fact, people users spend a total of 6 billion minutes on this website on a daily basis, which is twice as much time that they spend using the search engine. Today, there are over 500 million users on the website, comprising a large chunk of the population that is ready and willing to pay for any goods and services they perceive to be worth the price. In fact, more than half of the people who do online shopping actually have Facebook accounts. Far from slowing down, this number is projected to rise even more in the coming years, especially if the developers of the social networking website continue

to make innovations to the website that will make people keep coming back for more. Like it or not, Facebook is now here to stay.

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