Everyone wants to talk about the novel coronavirus outbreak right now, but you might hear YouTubers avoiding the subject — if they talk about it, they risk getting their ads shut off.


“For today’s video, I won’t be directly commenting on the recent health related news because A, I am not a health care professional, and B, I don’t need my video demonetized,” Linus Sebastian, host of Linus Tech Tips, says at the beginning of recent video about buying a new PC in this period.

YouTube has demonetized videos about sensitive subjects in the past. The company’s advertising guidelines state that sensitive topics — usually a recent event with a “loss of life, typically as a result of a pre-planned malicious attack” — are normally not suitable for advertising. These videos are allowed to stay on the platform; they just can’t make money from YouTube’s built-in ad service.
https://www.google.com/amp/s/www.theverge.com/platform/amp/2020/3/4/21164553/youtube-coronavirus-demonetization-sensitive-subjects-advertising-guidelines-revenue