[https://holisticsales.solutions/growth-hacking]What is Growth hacking[https://holisticsales.solutions/growth-hacking]
Growth Hacking or Growth Marketing is the process of using creative, low-cost digital marketing strategies to help businesses to grow at an accelerated phase. Implementing Growth hacking requires expertise in product, brand and operations with a single objective of increasing the sales.
[https://holisticsales.solutions/growth-hacking]Why growth hacking[https://holisticsales.solutions/growth-hacking]
Growth hacking is not a single strategy but a collection of various low-cost ideas to drive to growth. It targets customer throughout their journey from the very moment they come to know about your product. A customer needs to be reminded of your product at every possible touch points including email, social media even in mobile when they travel. Every touchpoint missed out poses a severe risk of losing your future customer in their journey from prospect to your customer.
Process of Growth hacking
Though, there is no specific model or process is preferred for growth marketing, but Many startups use Dave McClure’s “pirate funnel” model. Customers are targeted at every stage of their journey start from acquisition, activation, retention, referral, and revenue (AARRR). Raising brand awareness is also a vital step in implementing growth hacking. The objective is to make more people aware of your product and convert them into actual user and retaining them as happy customers.
Various digital marketing tools available to customize growth hacking strategy as per client requirement.
• Content marketing
• Digital Advertisements
• Product Marketing
• Podcasting
• Gamification
• Referral Marketing
• Digital radio Advertisement