Designing the bottle of Mothercare‘s feeding range in 2011, Daniel Weil deviated from the advances of technology and engineering and found his muse in people and symbolism. He said; ‘to design a bottle, I needed to understand the development of parenting…”. Similarly, Hero Lager as a brand is a romantic- a birth child of historical symbolism. It is proudly allied, bold in speech and in sentiment, fluent in the language of the people it favors.

Brewed in the Southeastern city of Onitsha, the story of this proud alignment began in 2012 and even before then. In the wake of the burial of Odumegwu Ojukwu, the leader of the Republic of Biafra in 2011, a burgeoning brewery, 20 miles from his hometown was invested in by SAB Miller PLC. Upon opening in 2012, the flagship product of this brewery was named ‘Hero’. A subtle homage to Ojukwu perhaps, but this allusion to the regional hero was further emboldened by the logo of Hero lager; a rising sun, adorned with the significant tricolor of red, black, and green which were the colors of the Biafran flag. Perhaps the greatest indicator of its acceptance was the name it was christened on the streets- Ompa!, meaning ‘my father’.

Read the full article on https://mbariuno.com/the-heros-new-cape-a-review-of-hero-lagers-new-design/