7 types of names you can pick from for your brand

A brand name is important for any brand as that is what clients, and the world at large, will come to use to identify your brand. No matter how big or small your brand is, for it to thrive it has to have a great brand name.

Every fashion brand requires a brand name to help it stand out and become familiar to the clients. For your fashion brand to have a great brand identity, it first has to have a brand name.

A brand is a voice and a product is a souvenir - Lisa Gansky.

Brand names are divided into 7 different types so there is a wide variety to choose from.

Types of Brand Names

1. Eponymous Brand Names:

Some brand are named after their founders, a family member of their founder or a historic figure. Such brand names work by embodying the vision and beliefs of their founder. They are also great for giving the founder a legendary status.

While these names are easy to come by, they can be hard to market, except the founder is a famous personality already.

Brands like Louis Vuitton, Chanel, Fendi, Lisa Folawiyo, Deola Sagoe and Taibo Bacar have eponymous brand names.



2. Descriptive Brand Names:

These brand names work by telling you exactly what it is that the brand does. For companies with low recognition, such brand names makes it's easy for clients to have an instant sense of what to expect just by hearing the brand name.

These brand names can however be too wordy, unrecognisable and easily forgotten since they contain words that already exist. Many prominent companies that started with descriptive names have over the years changed them to acronyms.

Examples of descriptive brand names are, Nigerian Airways and Cartoon Network

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