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10 Digital Skills Every Graduate Must Have by Crayonforest: 6:56pm On Apr 29, 2020
This is the 21st century, an era where people who have little or no digital skills will be treated the way Illiterates are treated. As many Companies now digitalise their operations, acquiring digital skills will improve your chances of securing a lucrative and mouth watering.

Before i continue let's check out these statistics from different Organisations; 

78% of salespeople using social media perform better than their peers. (Screwpile Communications)

98% of sales reps with 5000+ LinkedIn connections meet or surpass sales quotas. (The Sales Benchmark Index)

The outbound selling strategy of cold calling only has a 2.5% success rate. (Keller Research Center)

Thanks to implementing a social selling program, IBM boosted sales by 400%. (IBM)

There are 1.5 billion social media users across the globe. (McKinsey and Company)

77% of B2B purchasers won’t speak to a salesperson until they’ve done their own research. (Corporate Executive Board)

55% of buyers do research via social media. (IBM)

Only 7% of respondents said that social selling was a priority for their sales organization. (HubSpot)

By the time a salesperson gets involved, up to 90% of the sales process could be completed by social selling. (Forrester)

Source: wpforms.com 

What these statistics implies is that more and more small scale, medium and large scale businesses are going for services of Professionals with digital skills or employ graduates who have core digital skills needed by every 21st century business. 

Therefore learning Digital skills is a step in the right direction. 

Here are some of the digital skills that will make you highly resourceful this year. 

Many businesses are now aware of the crucial role website plays in the growth of their business and brand visibility which has lead to a sharp increase in the demand for Website Designers. A website comprises web pages which are authored with the hypertext markup language, cascading style sheet ro bring its aesthetics and Php to build a server side functionality. Every website contains interactive or interactive contents. There are different types of websites. To go into web design you can go online and start with him language which is the basic and foundational course for website designers. You can equally learn how to use different Content management systems which will help you deliver a project faster. The opportunities available for website designers are enormous, you can either work with a company or start your own web design company and help small and medium scale businesses create and launch their corporate website. 

According to statistics, about 2.5 billion people are on different social media platforms. With this figure which is expected to grow steadily from year to year, many businesses are now employing the services of professional social media marketers who have deep understanding of social Media Advert features, Influencer marketing, social media analytics, and how to produce engaging social media contents. They also have deep understanding about the constantly evolving algorithm of different social media platforms. There are many places where you can learn Social Media, some are paid while some are free. A good place to start with is google Digital Marketing Institute which will teach you the basics of social media marketing. 
You can either work for corporate organisations helping them manage their different social media platforms or you can equally set up your own Social media consultancy company. There are thousands of small scale business owners and startups looking for the services of an experienced social media marketer. Also you can make money helping businesses to create and run their adverts to get a better result. 

Roughly  6.5 billion SEO results or more are carried out each day and 77%of this result comes from google. SEO professionals are in-charge of optimizing website contents to make sure it converts. In order to increase their search engine ranking and to draw organic traffic to their website many companies are employing the services of a full time or freelance search Engine optimization expert that will work hand in hand with other team members such as content marketers to achieve the overall marketing goals of the organisation. As an SEO you can get a lucrative job with a corporate company or start your own search engine Marketing Consultancy Company and make a lot of money consulting for both small, medium and large scale companies. 

Blogging is another hot digital skill that is in high demand. A professional blogger has basic skills such as SEM, Social Media marketing and web analytics. Blogging not all about posting articles or contents on a website. An experienced blogger knows how to optimise blog posts, perform web analytics and write engaging articles that will lead to a high rate of lead generation. Although it is not easy to make money in the early days of your blogging, once you have created great content and have promoted your blog, you can Monetise your blog  and enjoy the continuous income stream from different sources. Also you can work as a freelancer, writing for other blogs, some freelance bloggers make as high as 7 figure income. 

A web Analytics expert studies and makes an informed decision on the overall marketing campaign. No company wants to waste their scarce resources on assumption therefore they require the services of a professional web Analytics will analyse the website Data and advise the company appropriately on their subsequent campaigns. A web Analytics expert colects, studies and analyses customers data and makes a report with the help of analytics tools  such as Google analytics, hotjar and many other analytics tools. Web analytics experts work hand in hand with Search engine marketing, therefore it is hard to see a web analytics expert that does not have fundamental or in depth knowledge of search engine marketing. Web analytics experts can work onna full time basis with a corporate organisation or work as a freelancer. You can start learning Web analytics by starting a free Google analytics lesson here. 

In this digital era, Content is the king and a content that will engage and increase more lead generation must come from a professional content marketer. There are different types of contents such as blogs, videos, Articles, Graphics, infographics, podcast and animated videos. A content marketers knows the right content strategy to roll out inorder to target a particular audience or market segment. Without content there is no way the customers can discover your awesome product and services that is why many companies are paying adequate attention to content marketing. 

Email marketing is still much around. With a 3.9 billion active email users. Email Marketing is still one of the most favourite marketing strategies many companies are adopting. Email marketing goes beyond sending emails to subscribers. A professional email marketer knows how to build a solid customer relationship, collect, store and validate email and also increase the number of email subscribers by deploying different strategies such as giveaway. As a professional email marketer, you can be hired by a company or work as a freelancer. You can also start an Email marketing consultancy company and make lots of money consulting for small, Medium and large scale businesses. Email marketers works with variety of softwares.

Graphics designers are in hot demand and are well paid. You should be aware that 21st century graphics design have really changed and you must be really good at working with modern digital illustration software and tablets to consider yourself a professional graphics designer. A graphics designer works hand in hand with other professionals such as search Engine Marketers, Content marketers, to achieve the overall corporate marketing goals of the organisation. There are many places where you can actually get graphic design skills such as udemy courses, lynda graphics design courses etc. 

Pay per click ad involves a system where Advertisement accrue cost when users clicks on their adverts. You will notice that any time you make a  search on Google you will notice that the first two to three results are adverts by a company related with the keywords you searched for. Those companies did a pay per click advert. 
With the consistent drop in organic traffic many companies are now focusing their strength and resources in the area of pay per click advertising which has the tendency of giving them  an overwhelming brand visibility and lead generation. In order to set up a pay per click advertising companies engage the services of an expert in PPC who have technical knowledge of some of some pay per click terms such as click through rate, impression, cost per click etc. 

In order to build a royal customer who will cherish your brand you need to create a bond between your customers and your brand with brand storytelling. A brand story teller knows how to create a permanent positive imagination and value of a particular brand in the head of the customers.

Finally the digital era is here and the earlier you equip yourself with these innovative skills the more you increase your chances of securing a mouth watering job or to launch your own company. 



Re: 10 Digital Skills Every Graduate Must Have by PRINTIKANIGERIA: 7:08pm On Apr 29, 2020
Nice one

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