For today, let's talk about soap and how it relates to your business.

Let's look at Imperial Leather.


This soap has been around for a long time and it's known for the fragrance it brings when you use it.


There is one fun fact about this soap...the logo on this bar soap lasts for a long time and it has been said to last longer than many relationships( lol).


However, one thing we must notice is that this logo is a form of brand awareness. As an entrepreneur, your services must always be in your customer's line of sight.


One of the ways you could do this, is by using digital marketing as one of the tools, for your business. You can achieve a lot for your business if you have an online presence.


It's true that many people, may have made some funny statements about this soap, and it has also been known to address the life span of many relationships but hey, it’s creating awareness!


As an entrepreneur, you must not depend on one form of marketing. You must find a way to reach out to customers who are interested in the services you offer.


I hope you make the right decision today. Cheers!